Saturday, 15 February 2014

Chapter 8: Accessing Organizational Information

Hi, we meet again, in new chapter. This Chapter is one of my favourite chapter. Okay, lets go through this!!!

Data Warehouse                                                            

First thing you should know is :
    What is Data Warehouse ?

History of Data Warehousing
    v  The data warehouse provided the ability to support decision making without disrupting the day-to-day operations, because:
§  Operational information is mainly current – does not include the history for better decision making
§  Issue of quality information
§  Without information history, it is difficult to tell how and why things change over time.
 Data Warehouse Fundamentals
    v  Data warehouse – a logical collection of information – gathered from many different               operational databases – that supports business analysis activities and decision-making tasks
v  The primary purpose of a data warehouse is to combined information throughout an organization into a single repository for decision-making purposes – data warehouse support only analytical processing

Data Warehouse Model

v  Extraction, transformation, and loading (ETL) – a process that extracts information from internal and external databases,transforms the information using a common set of enterprise definitions, and loads the information into a data warehouse.
v  Data warehouse  then send subsets of the information to data mart.
v  Data mart – contains a subset of data warehouse information


  • Relational Database contain information in a series of two-dimensional tables
  •    In a data warehouse and data mart, information is multidimensional, it contains layers of columns and rows

               Dimension – a particular attribute of information
  •   Cube – common term for the representation of multidimensional              information.
  • Once a cube of information is created, users can begin to slice and dice the cube to drill down into the information.


v  Data mining – the process of analyzing data to extract information not offered by the raw data alone. Also known as "knowledge discovery" – computer-assisted tools and techniques for sifting through and analyzing vast data stores in order to find trends, patterns, and correlations that can guide decision making and increase understanding.
v  Information cleansing or scrubbing – a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information
v  Occur during ETL process and second on the information once if is in the data warehouse

                                                        Information cleansing activities

                                                                                                  Accurate and complete information

v  Business intelligence – refers to applications and technologies that are used to gather, provide access, analyze data, and information to support decision making effort.
v  these systems will illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few
Eg: Excel, Access

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